Another Enemy to Conquer: Forest Fires, 9 Out of 10 Can Be Prevented

1944

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This poster of squirrels reacting with alarm to a forest fire was developed by the War Advertising Council in 1944. It was intended to bring attention to the vital need for forests in the war effort. Feedback from the Forest Service, suggesting that an animal able to stand upright and demonstrate forest safety would be more effective, led to the creation of Smokey Bear.

This primary source comes from the Records of the Forest Service.

National Archives Identifier: 6877021

Full Citation: Poster 95-SB-14; Another Enemy to Conquer: Forest Fires, 9 Out of 10 Can Be Prevented; 1944; Forest Fire Prevention and Cooperative Fire Protection Program Posters, 1939 - 1994; Records of the Forest Service, Record Group 95; National Archives at College Park, College Park, MD. [Online Version, https://www.docsteach.org/documents/document/another-enemy-to-conquer, October 1, 2023]

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