Smokey Bear Fire Prevention PSA: America the Ugly
ca. 1973
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This film is from a collection of several Public Service Announcements (PSAs) from the U.S. Forest Service.
The PSA "America the Ugly" shows a forest fire. The camera then zooms out until the fire is revealed to be a reflection in the left eye of a costumed Smokey Bear. Smokey looks at the camera and says, "Only you."
This primary source comes from the Records of the Forest Service.
National Archives Identifier:
13458Full Citation: Motion Picture 95.160; Smokey Bear Fire Prevention PSA: America the Ugly; ca. 1973; Forest Service Public Information Films and Public Service Announcements, 1945 - 1995; Records of the Forest Service, Record Group 95; National Archives at College Park, College Park, MD. [Online Version, https://www.docsteach.org/documents/document/smokey-bear-psa-america-the-ugly, May 8, 2024]